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Ongoing Work

Current responsibilities and long-term design work from my in-house role
This page highlights my ongoing work across visual systems, information structure, editorial design, and digital communication. My role involves building design frameworks, shaping content flows, and delivering consistent multi-channel experiences for exhibitions, programs, and organizational initiatives.
My Role & Responsibilities
Visual & Brand Design

  • Led visual systems for the foundation’s programs and exhibitions

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  • Directed and designed catalogs and long-form editorial layouts

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  • Developed scalable templates and centralized asset libraries

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  • Designed exhibition graphics including vinyl, wall texts, and label systems

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  • Maintained visual consistency across print, digital, and spatial touchpoints

Web & UX Experience

  • Redesigned the website’s information architecture and overall page hierarchy

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  • Developed user flows for program applications, exhibitions, and event RSVP

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  • Created modular page layouts and reusable content patterns

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  • Improved digital communication journeys across web, email, and social platforms

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  • Applied analytics and feedback to refine navigation and content structure

Digital Communications

  • Designed and maintained visual systems for social media, newsletters, and program announcements

 

  • Produced motion graphics and campaign assets for exhibitions and events

 

  • Developed templates and content formats for consistent multi-channel delivery

 

  • Planned content schedules and coordinated timely releases across platforms

 

  • Assigned content to editors and aligned digital output across teams

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  • Improved engagement through clearer visual hierarchy and optimized communication flows

Impact Highlights

3–4×

INCREASE IN WEBSITE ENGAGEMENT
after restructuring IA and content flows

  • Redesigned the foundation’s website structure and content hierarchy, resulting in 3 – 4× higher clarity and engagement

5×+

GROWTH IN SOCIAL REACH
driven by consistent multi-channel visual systems

  • Strengthened multi-channel communication by developing visual systems that expanded social reach by over 5×

65%+

IMPROVEMENT IN EMAIL PERFORMANCE
through redesigned templates and clearer communication

  • Improved email effectiveness with 65%+ gains in open and click-through performance

10+

EXHIBITIONS & PROGRAMS SUPPORTED
with scalable visual and digital frameworks

  • Delivered unified design direction for 10+ exhibitions and programs across print, digital, and environmental touchpoints

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  • Established a structured workflow for scheduling, coordinating, and aligning content across teams

work
Impact Highlights
System Components
  • Developed reusable templates, content patterns, and modular components for print, web, and social platforms
     
  • Built a centralized asset library to streamline production and maintain visual consistency
     
  • Standardized layout structures and typographic systems for exhibitions, programs, and editorial content
Workflow Structure

  • Workflow Structure

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  • Established workflows for planning, scheduling, and delivering multi-channel communication

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  • Improved team efficiency through structured review, handoff, and alignment processes
    Supported organizational needs with scalable frameworks and repeatable production systems

Requirements
Structure & Framework
Content Creation
Templates & Components
Iteration & Refinement
Multi-channel Delivery
Review & Alignment
Public Links
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