Hello
I am Yezi Xu, a UX/UI and Creative designer based in NYC.
Education
09.2021 - 05.2023
Master of Science (M.S.) in Integrated Design &Media
New York University-Tandon School of Engineering
08.2017 - 05.2021
Bachelor of Fine Arts (BFA) in Communication Design
Pratt Institute
SKILL
UX/UI & Product Design：
User Research · Wireframing · Prototyping · Interaction Design · Usability Testing ·
Accessibility · Responsive Web/Mobile
Systems & Strategy: Design Systems · Information Architecture (IA) · Content Strategy · Branding · Design Documentation
Visual & Communication Design：
Typography · Layout · Motion Assets · Social Media Campaigns · Print/Digital Production
Tools:
Figma · Adobe CC (AI, PS, XD, AE, PR) · Sketch · Cinema 4D · TouchDesigner · P5.js · AI-powered design workflows · AR/VR Prototyping
Languages:
English · Chinese
Experiences
UX/Creative Designer New York City, NY
Liu Shiming Art Foundation
Full-time: Jan 2024 – Present | Part-time: Jun 2023 – Dec 2023
-
Led the redesign and continuous optimization of the Foundation’s website, contributing to an over 400% increase in monthly traffic and enhancing usability, accessibility, and audience engagement through iterative design and content strategy.
-
Developed and executed cross-platform digital campaigns (Instagram, LinkedIn, YouTube, Mailchimp), growing the Foundation’s online audience by around 400% and strengthening long-term community engagement.
-
Built and scaled a unified design system across web, email, and social channels, streamlining workflows and improving cross-team efficiency.
-
Designed and produced visual materials for key exhibitions and related programs, enhancing storytelling and overall visitor experience.
-
Collaborated closely with curators, artists, and external partners to align visual direction with institutional goals and ensure consistent communication across platforms.
Creative Designer New York City, NY
TheBlanc Art Space
Internship, Jun 2022 – Sep 2022
-
Enhanced website IA and mobile UX, making exhibition information more discoverable and accessible.
-
Designed and delivered cohesive digital and print assets (posters, brochures, web content) that supported successful exhibition launches.
-
Coordinated updates across web and social platforms, ensuring brand consistency and timely promotion.
UX/UI Designer Shanghai
Human Horizons
Internship, June 2021 – August 2021
-
Designed onboarding flows, prototypes, and interaction patterns for a new app feature, improving early adoption and overall usability.
-
Collaborated with product managers, UI designers, and engineers in agile sprints to refine usability and deliver production-ready designs.
-
Conducted feedback sessions and integrated user input into rapid design iterations, strengthening consistency and user satisfaction.
Visual / UX Designer — Freelance New York & Shanghai
2021 - Present
-
Designed and delivered websites and digital experiences for clients in art, culture, and small business sectors, improving usability and visual clarity through user-centered design.
-
Developed responsive web interfaces and content structures, applying UX principles in layout, navigation, and accessibility to create cohesive user journeys.
-
Created visual identities and brand systems that elevated clients’ digital presence and strengthened audience engagement across platforms.
-
Collaborated directly with clients and developers from concept to launch, defining requirements, refining prototypes, and delivering high-quality, production-ready designs.
Accessibility & UX/UI Designer - NASA - National Aeronautics and Space Administration- (Eclipse Soundscapes - a Citizen Science Project supported by NASA), New York City, NY, Feb 2022 - Apr 2022
-
Led team communication with clients as the team leader, ensuring seamless collaboration and effective project management.
-
Initiated and integrated a website section to promote and recruit citizen science projects, adhering to WCAG guidelines to enhance accessibility and improve user experience.
-
Revamped website design to cater specifically to visually impaired individuals, utilizing existing design systems and employing innovative prototyping techniques.
Awards & Projects
UX Designer - Winner of the annual Hack Dibner Competition - 2021
-
Initiated and led the collaborative redesign effort for the school library study room application system, resulting in optimized study room utilization and improved student experience.
-
Implemented UX design changes, ensuring seamless integration and functionality enhancement.
Side Works
-
Collect relevant sounds from the city of Shanghai on a 24-hour timeline.
-
Create an immersive space by projecting sound and video.
-
Researched on climate change and its relationship with human activities.
-
Made a questionnaire and surveyed over 130 people.
-
Concluded that many people lack the awareness of environmental protection. Designed an immersive experience exhibition (3 rooms) that allows people to walk through and interact.
-
Integrated a decision simulation with three parties of citizens, factory owners, and government to discuss how the different levels of social involvements affect the environment.
-
The goal of the project is to allow visitors develop empathy towards environment protection, to understand their behaviors and decisions in the consumption of food and clothes can affect sea level changes.
-
Created a forethought of information circulation model for a better design of privacy sharing system.
-
Conducted research on information & data leak and how it would be used.
-
Visualized through a video of a person living in such a privacy sharing system and how the system collects information in different situations.
-
Presented the future society’s information sharing mode.
-
The goal of the project is to explore the boundary between technology and privacy and tackled the problem of privacy disclosure both consciously and unconsciously in daily routines.
-
Analyzed the current major natural disasters like hurricanes, viruses, and earthquakes that will bring huge damage to humans, concluding that people still under great potential risks of the disasters.
-
Studied animals’ reactions to disasters like elephants and frogs, discovering that some animals have better perception capabilities than humans.
-
Predicted the future disaster detection system, including the general detecting equipments and message reminding device so that people can know the disaster happening faster and easier.
-
Designed a wearable device that releases different signals according to the environment safety level; whenever there is a severe disaster, the device will shrink to specific air pressure parameters and provide a sense of pressure to human skins.
-
Provided an alternate design that injected the biosensor into human skin to monitor and diagnose people’s real-time health condition through data analysis
-
Analyzed visually impaired children’s cognitive ability, social recognition, and communication skills.
-
Researched how family and friends interaction affected visually impaired children and develop their confidence level.
-
Designed a game that involves tactile puzzle blocks, miniature piano keyboards, and audio feedback for visually impaired children.
-
Established a server for online interactions.
-
The game aims to encourage visually impaired children in social interaction and communication through puzzle making and music creation; the feedback system allows children to receive recognition from online interactions.
